The right email can make all the difference between a client who ignores your request and one who leaves a glowing 5-star review. Here are five proven templates you can adapt for your business.
Template 1: The Personal Touch
Subject: Quick favor, [First Name]?
Hi [First Name],
I hope you're settling into [Property Address] nicely! It was truly a pleasure helping you find your perfect home.
If you have a moment, would you mind sharing your experience working with me on Google? It helps families like yours find an agent they can trust.
[Review Link]
Thank you so much!
[Your Name]
Template 2: The Appreciation Approach
Subject: Thank you for trusting me with your home search
Hi [First Name],
Now that you're in your new home, I wanted to say thank you again for choosing to work with me. Helping clients like you is why I love what I do.
If you were happy with my service, I'd be grateful if you could take 2 minutes to leave a review. Your feedback helps my business grow.
[Review Link]
Warmly,
[Your Name]
Template 3: The Short and Sweet
Subject: 30 seconds?
Hi [First Name],
Hope you're enjoying your new place! Would you mind leaving a quick review about working together?
[Review Link]
Thanks!
[Your Name]
Key Elements of Effective Review Requests
- Personalize with their name and property
- Keep it brief - under 100 words
- Make the ask clear and specific
- Include a direct link to your review page
- Express genuine gratitude
Pro Tip: Test and Iterate
What works for one agent may not work for another. Test different templates with your clients and track which ones get the best response rates.