Let's face it: asking for reviews can feel uncomfortable. You've just helped your clients through one of the biggest financial decisions of their lives, and now you need to ask them for a favor. But here's the thing - most clients want to help you. They just need to be asked the right way.
Why Timing Matters
The best time to ask for a review is when your client is feeling the most positive about their experience. This is typically right after closing, when the excitement is high and the stress of the transaction is behind them.
The Natural Approach
Instead of a formal ask, make it conversational. After closing, you might say something like:
"I'm so glad everything went smoothly! If you have a minute in the next few days, I'd really appreciate it if you could share your experience on Google. It helps other families find an agent they can trust."
Use Automation to Remove the Awkwardness
One of the best strategies is to use a system that handles the ask for you. Automated review requests sent via email feel less intrusive and give clients the space to respond on their own time.
Benefits of automated review requests:
- Removes the face-to-face awkwardness
- Gives clients time to compose thoughtful reviews
- Follows up automatically if they forget
- Creates a consistent process for every transaction
What to Avoid
Never offer incentives for reviews - this violates most platform policies and can get your reviews removed. Also, avoid asking at inappropriate times (during negotiations, when there's been stress, etc.).
Remember: you're not asking for a favor. You're giving your happy clients an opportunity to share their positive experience and help others in the process.