Timing is everything when it comes to review requests. Send too early, and your clients might still be unpacking boxes. Send too late, and the excitement of their new home has faded. So when exactly should you hit send?
The Sweet Spot: 3-7 Days After Closing
Research and experience show that the optimal time to send a review request is 3-7 days after closing. Here's why:
- Day 1-2: Clients are overwhelmed with moving tasks and paperwork
- Day 3-7: They've settled enough to reflect, but the experience is still fresh
- Day 8+: Daily life takes over, and leaving a review becomes a lower priority
Time of Day Matters Too
The best times to send review requests are:
- Tuesday-Thursday: People are more responsive mid-week
- 10 AM or 7 PM: Morning coffee time or evening wind-down
- Avoid: Monday mornings and Friday afternoons
The Follow-Up Strategy
Not everyone will respond to your first request, and that's okay. A gentle follow-up one week later can increase your response rate significantly. Keep it brief and friendly - you're just giving them a helpful reminder, not being pushy.
Automate for Consistency
The best agents don't leave timing to chance. They use automated systems that send requests at the optimal time for every single client, ensuring no opportunity is missed.